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“Send it as a Hi Res Jpeg” …..a common request, sounds good but doesn’t mean much.
‘Hi Res’ is commonly translated into meaning a file with a resolution of at least 300dpi.
‘Jpeg’ is one of the various file formats used for images.
The statement mentions nothing about the physical dimensions of the image, nor how the file is to be used.
What could have been said is – send me an A4 300dpi RGB file saved as a Jpeg.
This implies that the image file needs to be:
1. 21 x 29.7cm in dimension,
2. has to have a resolution of 300dpi,
3. has to be supplied as RGB, so it could be used in a photograph, downsized to web or converted to CMYK for use in a brochure or newspaper,
4. lastly the file needs to be saved as a jpeg for emailing or transportation convenience.
When requesting a digital image file, know what the file is to be used for.
Then supply the following information relevant to your situation:
1. What size is the image going to be used?
2. How is the image going to be displayed – photograph, brochure or website?
(This tells us the resolution and colourspace required)
Web, wall print, newspaper, brochure?
3. The file format required – Jpeg, Tiff, EPS, PDF
Ask for Jpeg unless otherwise instructed.
If you don’t know, just ask us for advice.